Archive for the 'International Business' Category

Cone pizza! Marketing Lessons

Cone Pizza
First introduced in 2005 in Italy (where else can it be) by Kono Pizza an Italian food chain. Now cone pizza’s are moving upscale, Austria’s most famous chef has put them on the menu in its four star restaurant. See picture below. In my opinion they look really yummy!

However, this is an excellent example on how to make from a conventional product a premium priced product! In other words a good lesson on how sell fast food for premium prices!

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Entrepreneurs get ready!

Trend Watching
Transumers, youniversal branding, twinsumer, generation (c)ash, web 5.0, status skills, infolust, trend unit, trysumers, generation (c)ontent, tryvertising, transumerism, the global brain, spotters network, innovation-overload, etc.

Desperately in need for a good business idea? Lack of inspiration? Check out the latest trend briefing published by trendwatching.com! The January edition presents five big trends/themes for the year ahead and gives answer to all the aforementioned ideas. The five categories are ranging from: status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation.

Appealing to read and it really gets your juices and entrepreneurial spirit rolling!

Check also Springwise for more entrepreneurial inspiration!

Source: trendwatching.com

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Tech Trends & Companies in 2007

Brainstorming Walls
Yesterday BusinessWeek published eight top tech trends to follow in 2007. One of them the “touch wall” which was first introduced to the wide public in 2002 with the movie “Minority Report”. I really look forward to work with it!

In addition BusinessWeek also listed the tech companies to watch in 2007. It includes one Chinese company, two European companies and five American companies. My favourite company on the list the London based Last.FM. It gives you the opportunity to discover new music!

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Kawasaki and LinkedIn

Kawasaki LinkedIn
Visionary Guy Kawasaki a Silicon Valley venture capitalist and former Apple fellow gives eleven tips on how to use LinkedIn, a popular social networking website aimed on the business community. Kawasaki found LinkedIn so useful that he even gave eleven tips! Find them all on his blog!

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Young entrepreneurs who will rock the world in 2007 and beyond

Red Herring Logo

Red Herring - a leading innovation, technology, and business magazine - is featuring a special report on 25 young entrepreneurs between the age of 17 and 35 who will rock the world in 2007 and beyond.

You can read about Elizabeth Holmes, who dropped out of Stanford University at age 19 and launched a start-up that developed a monitoring system for tracking a person’s blood status remotely. And then there is Weina Scott, a 17-year-old CEO who already has three successful start-ups under her belt. Furthermore, in terms of companies, seven occupied the Internet space; four companies in software, two each in biotech, venture capital, and wireless and there were one each in the solar, medical device, nanotech, and telecom segments.

In short, a must read during Christmas when you’re interested in entrepreneurship and innovative technologies that will shape various industries the forthcoming years.

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Next generation outsourcing

Today, BusinessWeek reports on a new wave of IT outsourcing which goes far beyond Bangalore, India. It touches upon 10 new cities that are emerging as new outsourcing centres. Not only because Bangalore becomes more unattractive as offshore location. But companies also want to tap into the entire pool of global talent, maintain risk management (IP and data protection, security issues), and utilise special skill sets not available in India. Find here the CEO guide to outsourcing!

Update: An overview on all major outsourcing players can be found here.

Update: The Future Of Outsourcing is discussed in this special report.

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Recommended Readings

Papers on Macroeconomics by GSB Capital Ideas

How South Africa Challenges Our Thinking on FDI by HBS Working Knowledge

10 Emerging Technologies by Technology Review

Shopping Demographics & More

Shopping Demographics
Today I listened to an interesting Podcast on why marketers are finally paying attention to the half of the male population they’ve been missing. Most importantly in this change is that purchasing decisions of many household products and so on are moving to a shared decision making. Here you can find the coverstory and the Podcast.

Another interesting story BWs report on China’s top 20 brands. Chinese MNCs are gearing up for the Olympics of 2008 with global advertisement campaigns. Here you can find the list. One of my courses here in Korea will be on Chinese economy, I’m really looking forward to that!

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BusinessWeek’s Podcasts

Innovation Champions and Emerging Markets


Multinationals from China, India, Brazil, Mexico, Russia, and even Egypt are coming on strong. They’re hungry — and want your customers. They’re changing the global game.

Today I listened to the podcast of this week’s BusinessWeek cover story on emerging giants, the future multinationals not coming from the Western world but from emerging markets. Each with their own suprising business model. When emerging markets are in your field of interest, I highly recommend listening to this podcast and read up on the article. By clicking on this link you can download the audio file of this particular article.

 

Another very interesting podcast that I recommend is on Innovation Champions.

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Google: Ten Golden Rules

Google Roller coaster


Came across this article: Google: ten golden rules while I was searching for a place that printed thermo graphic invitations (believe it or not). If you’re interested in working at Google this is a good read. It talks about Google’s philosophy on hiring and treatment of its employees, straight from the horse’s mouth.

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