Online shopping is nothing new, especially in plugged-in South Korea. But one company says it’s going further. It’s testing out a virtual supermarket in a public place.
At Seolleung underground station in Seoul, there’s a row of brightly lit billboards along the platform, with hundreds of pictures of food and drink – everything from fruit and milk to instant noodles and pet food.
Standing on the platform, a man in his 60s who gives his name as Mr Bae, says it looks to him like an advertisement for a convenience store.
When I explain it’s a virtual supermarket that you access with your smartphone, he doesn’t seem impressed. He says he doesn’t have a smartphone, so it’s not for him. But he says, it’s a good idea for younger Koreans.
And that’s who this virtual supermarket is primarily designed for, according to Homeplus, the South Korean affiliate of the British supermarket chain Tesco [Read more].










Recent Comments