“Email–I can’t imagine life without it–is probably going away,” said Facebook COO Sheryl Sandberg in June, citing how only 11% of teens use email daily.
That’s the same story parroted Monday by Sandberg’s boss, Facebook CEO Mark Zuckerberg, who introduced the company’s new messaging service by suggesting a generational shift away from email.
Based on Sandberg’s and Zuckerberg’s comments, it’s no surprise the blogosphere proclaimed the social network’s new service a “Gmail killer.” But that’s entirely the wrong term to be using. For starters, Gmail isn’t that big a deal. It has only a 15% market share. Hotmail has double and Yahoo triple that userbase. Facebook isn’t interested in killing off any of them as a messaging platform–its goal is to rise above them all, contain them all, and thereby rule them all [Source].
Related stories:
- Why Facebook Wants Your E-Mail [Click]
- How Facebook plans to reinvent email and online messaging [Click]
- How Facebook’s Messages System Helps It Win [Click]
- Schimdt on Facebook Messages: Competition Is Good [Click]










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