Tag Archive for 'Telecom'

Diversification @ Vodafone

Vodafone HQIn an interview with the BBC, the boss of the world’s largest mobile phone company (by revenue) Britain’s Vodafone Group plc was upbeat about his company’s prospects at weathering the credit crunch clouds hovering over businesses in Europe and the US.

Under oversight of Arun Sarin (CEO), Vodafone has successfully repositioned the company to counter global forces for the upcoming years. It can be characterised as a textbook example of a diversification strategy in terms of market segments (offered products and services) and geographical areas (geographic spread).

Yesterday it was a mobile telecom company and tomorrow it wil be a mobile telecom, internet, broadband, and financial service company. Furthermore, Vodafone used be very OECD developed market centric and now they have added an emerging markets portfolio with strong presence in the BRIC countries and further pushing into the Next Eleven (n-11) countries. The entire interview with Arun Sarin can be found here.

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Google’s first step to conquer the mobile phone business

Google Mobile PhoneToday Google announced the first piece of its “master plan” to enter the mobile phone market. Not with the much anticipated Gphone, but an operating system for mobile phones; Android.

Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

Google hopes Android will power a variety of future mobile phones and boost the web on the move. Basically, it is building software to make the Internet run more easily on mobile phones.

It has been working with 30 partner companies. Including some of the world’s biggest handset makers and wireless service providers: Motorola, Samsung, LG, Qualcomm, T-Mobile, China Mobile, Telefonica, etc. Conspicuously absent are Nokia, AT&T, and Verizon, among others. (Like Apple, on whose board Google CEO Eric Schmidt sits, European mobile platform provider Symbian, Microsoft, Blackberry maker Research in Motion…)

Silicon Alley Insider has published an interesting post on four remaining questions regarding Google’s mobile ambitions. Earlier post related to Google’s latest move can be found here: Shaking up the mobile phone industry, Mobile advertising and Google OpenSocial.

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Shaking up the mobile phone industry?

Google Logo OriginalReflecting to Google’s activities over the past few months, it seems like they are putting infrastructure in place and gearing up resources to enter the mobile phone business (Google has long been rumored to be working on a mobile phone, or “gPhone”).

Earlier this week, Google announced that it had acquired Jaiku, a Finnish startup that lets people broadcast short updates about their locations and activities over the Web or to their friends’ cell phones (similar to Twitter), a concept called microblogging.

Furthermore, earlier this year, Google has announced its intention to bid on a large swath of spectrum in early 2008; it has acquired a mobile-phone software startup, Android, based in Palo Alto, CA; and in a handful of public statements, representatives of the company have alluded to trying to make the mobile experience better.

Basically its not the question anymore if Google will enter the mobile phone business but when and how? When will be probably somewhere beginning next year but HOW remains the biggest question mark! Many speculations are circling around but it is likely that Google is about to rewrite the rules of the (mobile) telecom industry.

In my previous post (Mobile advertising) I already wrote about the lucrative mobile advertising market which will open new opportunities. In light of this, and with respect to the ongoing rumours, Google is planning to offer a free mobile phone (gPhone) on which smart advertisement functionalities will turn your phone in a personal advisor (Will a Google phone change the game, BusinessWeek). Exciting times ahead of us!

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Mobile advertising!

Mobile Advertising

At the moment, most mobile advertising takes the form of text messages. But Telecoms firms are beginning to deliver ads to handsets alongside video clips, web pages, and music and game downloads, through mobiles that are nifty enough to permit such things.

Industry experts are expecting mobile advertising to be the next big thing. Basically based on the premises that there are currently 2.5 billion mobile phones around the world already. Potentially it can reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywhere-something that cannot be said of television or computers.

One thing is sure, before it will hit the jackpot, current marketing strategies and business models need to be re-evaluated. Mobile operators, either established players and greenfield start-ups started to experiment already:

Blyk, offers subscribers 217 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day.

America’s Virgin Mobile, offers subscribers the choice between receiving an ad via text message or viewing a 45-second advertisement when browsing the internet in exchange for one free minute of talk time.

Vodafone UK offers subscribers the option of downloading footage from “Big Brother”, a reality-TV show, in exchange for viewing a promotional video clip.

Mobile phones (equipped with satellite-positioning technology) could be used to alert people to the charms of stores or restaurants they are walking or driving past

A subscriber typing in “pizza” for instance, could receive ads for nearby pizza parlours along with his generic search results. Such a customer, mobile operators hope, is likely to be more grateful than annoyed by the intrusion.

Growing opportunities in mobile technology and advertising is neither neglected by Google. Inner business circles expect Google to enter the mobile phone business soon. When it does, they will likely try to rewrite the rules of the game.

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The future of mobile internet is East

Mobile Future is East

Korea has a world-class IT and communication infrastructure. Everyone has mobile phones, which are the newest, latest model. On the tube, people watch movies, chat, play games, send text messages, and listen to music, all on their mobile phones! Hardly anyone stares blankly into space.

As people in the West just becoming acquainted with terms like 3G, Japan and Korea are getting ready for the post-3G world. Korea is deploying a nationwide network based on High-Speed Downlink Packet Access, or HSDPA, which will be completed this spring. Simultaneously Korea’s largest fixed-line carrier KT, is rolling out and even faster wireless network in the Seoul metropolitan area. This network is based on the WiMAX standard, which also has a mobile variant WiBro.

All these nifty technologies will make it possible to do video conferencing, Web-surfing, video-watching, and online shopping all while you are on the go. In particular as prices for flat-fee subscriptions are decreasing.

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Mobile Payment

Nokia Visa M-PaymentTalked about for many years and now it finally seems to become a reality for the mass, Mobile-Payment (M-Payment).

Visa in cooperation with Nokia has launched a global system to turn mobile phones into wallets for millions of customers.

The initial version of the mobile payment platform offers contactless mobile payment, personalisation over mobile telephony networks, coupons and direct marketing. Forthcoming versions of the platform, to be made available later in the year, will include remote payment, and person-to-person payment.

Since October 2006 there is a test running in Japan whereas the first test in Europe will be held in the Netherlands with telecom operator KPN and Nokia. Furthermore, last month the Dutch bank, Rabobank announced as the first bank in Europe to introduce mobile banking and low-cost calling in one with Rabo Mobile.

Soure: Red Herring

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Social networking the mobile way

Vodafone LogoVodafone has just published the 16th issue of Receiver, its online magazine on the future of communication technologies.

The current edition is all about social networking the mobile way: clubbing, seeing your favourite band, sharing memories of a night out or playfully exploring the city, getting to know and experiencing, even creating, music.

How can mobile add to all these? And how does it affect how we get our friends together for joint action? Does it trigger emergent behaviour? Or is it the ideal means to pull it all together?

The eight articles deal with social coordination in urban environments, “big games”, social planning, and much more.

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NOKIA: Culture of Mobility

Nokia Culture of Mobility

Nokia’s online magazine Culture of Mobility has been updated again. This time it is entitled Mobile Disco and deals with mobile music.

The magazine features an introductory report by Ludovic Hunter-Tilney and a series of journalistic trend impressions. The magazine continues with “insight” interviews and a series of projects and personal recommendations, grouped under The Lab.

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WiMax Fever at Intel

Intel LogoIntel Corp.’s first-quarter profit jumped 25 percent, driven by strong demand for microprocessors used in notebook computers and lower-than-expected costs associated with manufacturing and new technologies.

The world’s largest chip maker also said it expects second-quarter sales to be between $8.6 billion and $9.2 billion, which would be in line with Wall Street expectations. The chip king’s strong quarterly results show how fast it’s moving to counter its rival’s 64-bit edge. They also spread hope for the tech sector.

Furthermore, the outlook for Intel looks promising both financially and technology wise. Alike one of the chipmaker’s ultra fast technology WiMax, could transform the broadband landscape.

WiMax, a technology that can provide wireless broadband coverage over an area of twelve to 16 kilometers vs. Wi-Fi’s 90 meter, is about to take off. The industry is expected to approve its first WiMax standard this July. And, when more flexible versions of WiMax are approved in 2006 that allow for wireless broadband access anywhere, sales of WiMax gear are expected to shoot through the roof.

Intel is gearing up for WiMax’ world premiere. As early as Apr. 18, the company will start turning out a new generation of chips that it hopes will turn WiMax into the Next Big Thing in the wireless Web. Thanks to Intel’s outsize market power, analysts expect a range of WiMax services to spring up over the next few years, offered by everyone from biggies such as SBC Communications and Comcast to minnows such as Clearwire Technologies, it could transform broadband by bringing high-speed service to millions more people around the globe, allowing Web surfers to roam at will and cutting subscription rates as new players pile into the market.

Since the late ’90s, techies have dreamed of beaming high-speed Internet over the airwaves. Several companies attempted to launch precursors to WiMax but never got off the ground. The infrastructure was too costly, and the competing technologies suffered a lack of common standards.

Now along comes Intel, which aims to duplicate its successful Wi-Fi strategy. In 2003 the chipmaker rolled out its Centrino line of Wi-Fi chips, a move that helped bring the wireless home network to tens of millions. In that case, Intel used its market clout to convince its core customers — PC makers — to adopt Centrino as a standard.

With WiMax, Intel has had no such advantage. It had to bring on board telecom companies, which aren’t traditionally Intel customers: They’re the ones who will sell the service. So the chipmaker created a WiMax forum with such heavyweights as SBC, Sprint, and Nokia to hammer out common standards for its chips. To start with, WiMax, which Intel says will be up to six times faster than existing broadband service in the U.S., will be used to bring high-speed Internet to homes and businesses that lack service. But in a couple of years, WiMax will go mobile, allowing people to download movies, games, and other content without being tethered to a local hot spot, as Wi-Fi requires.

Big players will be able to enter each other’s territories, too. For example, in February a Verizon Communications Inc. subsidiary, Verizon Avenue, began offering a WiMax-like service in Monterey, Calif., a market currently served by rival SBC. Time Warner Inc., Comcast Corp., and other cable providers could make use of WiMax to deliver content outside the home. That would provide competition for cellular providers, some of which also aim to sell WiMax services alongside existing high-speed mobile networks.

However fierce the new round of competition WiMax sets off, consumers are likely to enjoy it.

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Mobile Phone will change The World

Mobile Phone will Change the WorldAs I already wrote about technical aspects of The Next Generation Mobile Phones, recently, however I had some follow-up thoughts within a broader context on this topic.

This summer, a new service will begin in Spain, and later spread to other European countries, to make mobile payments easier. Called Simpay, it is jointly owned by some of Europe’s largest mobile operators. Simpay is designed to function as a non-profit organisation with a common brand. The idea is that eventually all of Europe’s 70m mobile users will be able to click on a “buy with Simpay” logo whenever they use their mobiles to surf the web. Any purchases will then be charged to their mobile bill. If Simpay is anywhere near as successful as PayPal, eBay’s online payments system, it might give the banks a jolt: PayPal now has more than 60m account-holders worldwide.

As mobile phones are increasingly used for shopping, their appeal as a medium for reaching consumers at the point of purchase will grow. Along with services such as global positioning systems, which some handsets already provide, and software that can monitor online behaviour, a handset could offer all kinds of novel things - even telling you where to find that item you are searching for in the supermarket, and that it is on special offer.

“Anything that is screen-based will be able to be used as an ad-serving mechanism,” says Andy Jung, director of advertising and media for Kellogg’s. Other marketeers agree. The mobile phone is a very personal device: a faithful companion that nearly always stays with its owner.

Furthermore, the mobile phone is itself a powerful brand builder, as Samsung’s success has shown. From near-bankruptcy after the 1997 Asian financial crisis, Samsung is now neck-and-neck with America’s Motorola as the second-biggest maker of handsets after Nokia. In terms of market capitalisation, the South Korean company is worth a lot more than Sony, which has long been the king of consumer electronics. Samsung was seen as a producer at the low end of the price spectrum and had a poor reputation for quality, especially in South Korea itself. Yet by concentrating on making handsets that worked better than its rivals’, at first in its home market and then for export, it improved its image. Good-quality handsets got people to look at Samsung’s other products, such as digital cameras and flat-screen televisions.

To conclude, the mobile phone will become an even more powerful marketing medium, says Vodafone’s Mr Wheldon. “But it is one where we proceed with gigantic caution.” People may use their mobile services differently in different countries, but consumers everywhere have one thing in common: they never seem to have enough time. If too many ads are pushed on to the screens of handsets, users could become dissatisfied with their service provider and get very annoyed with the advertisers, as they already do about “pop-up” ads on the internet. Whichever way mobile phone marketing evolves, Mr Wheldon says it must be “hugely respectful” of users and their time. Another victory, then, for consumer power.

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