Tag Archive for 'Social Networking'

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Age of collaboration

collaborative_technologyOne-to-one concepts are looking increasingly dated. Smart companies are now striving to enable many-to-many technology, tools and services.

Smart companies are looking at ways to enable many-to-many relationships between employees. This comes under the umbrella of collaborative technology, tools and services that are designed to be shared by groups of people. Those people may be employees within the organisation but also employees of suppliers and even clients. For an overview of collaborative technology forms click here.

Elevating Social Media

elevating_social_mediaWhen most company bosses think about Facebook, Twitter and all those other oh-so-fashionable darlings of the social world, it is usually about how they stop their employees wasting their valuable time on those sites.

Yet a small but growing number of chief executives are coming to realise that social networks offer significant opportunities for marketing and selling their products, for engaging with their customers at a deep level and for using them to guide new product development. Read more.

A guide on social media

Social Media - executive guideBusinessWeek has published a special report on “an executive guide to social media” Its gives a concise overview on the latest social media trends and how they can be used in a corporate setting. Next to the overview it also gives a projection on how these social media tools will develop, how they will impact your business and what will be next on the horizon in the social sphere.

Social media initiatives from Europe

social_media_bandwagonA snapshot of initiatives by European companies on how they capture and employ social media into their marketing and online activities can be found here.

Its positive to notice that companies adopt new technologies and web-service as an integral part of business to reach consumers in a more targeted way.

E-Mail 2.0

google_wave“What would email look like if it were invented today?” : “Google Wave” might be the answer. Wave is a collaborative communication tool. Something like email crossed with a wiki, instant messaging client, and much, much more.

If you’re technically minded, watch the video here. I’m not embedding the video because it’s 1 hour 20 minutes long and you probably want to watch it in high def on YouTube directly. See more info and sign up for a demo account on Google Wave here.

From Russia With Love

facebook Venture Capital RussiaFacebook, the popular social network, has found a deep-pocketed friend in Russia.

Digital Sky Technologies, an Internet investment company based in Moscow, said Tuesday it has invested $200 million in Facebook in exchange for a 1.96 percent stake in the company, and would eventually offer to buy at least $100 million in Facebook’s common stock. Facebook said the deal values the entire company — which Facebook’s chief executive, Mark Zuckerberg, founded in his Harvard dorm room in 2004 — at $10 billion.

More details about the deal can be found here. A backgrounder on this story can be found here.

Korea’s Web 2.0 Landscape

New web 2.0 services between 2007-2008
korea_web_20

Existing web 2.0 services in 2006
korea_web_20

Social Networking King… Facebook?

Facebook is quickly expanding into many world regions and this internationalisation strategy seems to pay off. According to figures released by comScore (SCOR) on Aug. 12. Facebook has overtaken Myspace and now counts 132 million users, nearly 63% are outside North America. The site, which had been translated into 20 languages including French, Spanish, and Mandarin, has recently added 69 more. “Now, through translations, we are seeing a lot of growth in international countries,” says Javier Olivan, international manager at Facebook in a recent interview. Read more.

Beyond Blogs: The conversation continues

Beyond Blogs: The conversation continues

Beyond Blogs, a BusinessWeek Cover Story by Stephen Baker and Heather Green

We’ve spent years talking about the value of the water-cooler conversations,” he says. “Now we have the ability to actually understand what these relationships are, how information and decision-making migrate. We see how people really work.” Why does this matter? The company can spot teams that form organically, and then can place them on targeted projects. It can pinpoint the people who transmit ideas. These folks are golden. “A new class of supercommunicators has emerged,” he says.

Social Media Rush….

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later (Social Media Will Change Your Business, BusinessWeek Online)

“Blogs werethe heart of the story in 2005. But they’re just one of the tools millions can use today to lift their voices in electronic communities and create their own media. Social networks like Facebook and MySpace, video sites like YouTube, mini blog engines like Twitter—they’ve all emerged in the last three years, and all are nourished by users. “

A good primer for business executives that are just starting out in social media initiatives. We’re just standing at the beginning of the social media revolution. In the next three to five years the entire media world will be turned upside down and advertising, communications/PR, market research, etc will be performed in ways never seen before.