Tag Archive for 'Mobile'

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Google’s first step to conquer the mobile phone business

google_mobile
Today Google announced the first piece of its “master plan” to enter the mobile phone market. Not with the much anticipated Gphone, but an operating system for mobile phones; Android.

Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

Google hopes Android will power a variety of future mobile phones and boost the web on the move. Basically, it is building software to make the Internet run more easily on mobile phones.

It has been working with 30 partner companies. Including some of the world’s biggest handset makers and wireless service providers: Motorola, Samsung, LG, Qualcomm, T-Mobile, China Mobile, Telefonica, etc. Conspicuously absent are Nokia, AT&T, and Verizon, among others. (Like Apple, on whose board Google CEO Eric Schmidt sits, European mobile platform provider Symbian, Microsoft, Blackberry maker Research in Motion…)

Silicon Alley Insider has published an interesting post on four remaining questions regarding Google’s mobile ambitions. Earlier post related to Google’s latest move can be found here: Shaking up the mobile phone industry, Mobile advertising and Google OpenSocial.

Shaking up the mobile phone industry?

Google Logo Original
Reflecting to Google’s activities over the past few months, it seems like they are putting infrastructure in place and gearing up resources to enter the mobile phone business (Google has long been rumored to be working on a mobile phone, or “gPhone”).

Earlier this week, Google announced that it had acquired Jaiku, a Finnish startup that lets people broadcast short updates about their locations and activities over the Web or to their friends’ cell phones (similar to Twitter), a concept called microblogging.

Furthermore, earlier this year, Google has announced its intention to bid on a large swath of spectrum in early 2008; it has acquired a mobile-phone software startup, Android, based in Palo Alto, CA; and in a handful of public statements, representatives of the company have alluded to trying to make the mobile experience better.

Basically its not the question anymore if Google will enter the mobile phone business but when and how? When will be probably somewhere beginning next year but HOW remains the biggest question mark! Many speculations are circling around but it is likely that Google is about to rewrite the rules of the (mobile) telecom industry.

In my previous post (Mobile advertising) I already wrote about the lucrative mobile advertising market which will open new opportunities. In light of this, and with respect to the ongoing rumours, Google is planning to offer a free mobile phone (gPhone) on which smart advertisement functionalities will turn your phone in a personal advisor (Will a Google phone change the game, BusinessWeek). Exciting times ahead of us!

Mobile advertising!

Mobile Advertising

At the moment, most mobile advertising takes the form of text messages. But Telecoms firms are beginning to deliver ads to handsets alongside video clips, web pages, and music and game downloads, through mobiles that are nifty enough to permit such things.

Industry experts are expecting mobile advertising to be the next big thing. Basically based on the premises that there are currently 2.5 billion mobile phones around the world already. Potentially it can reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywhere-something that cannot be said of television or computers.

One thing is sure, before it will hit the jackpot, current marketing strategies and business models need to be re-evaluated. Mobile operators, either established players and greenfield start-ups started to experiment already:

Blyk, offers subscribers 217 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day.

America’s Virgin Mobile, offers subscribers the choice between receiving an ad via text message or viewing a 45-second advertisement when browsing the internet in exchange for one free minute of talk time.

Vodafone UK offers subscribers the option of downloading footage from “Big Brother”, a reality-TV show, in exchange for viewing a promotional video clip.

Mobile phones (equipped with satellite-positioning technology) could be used to alert people to the charms of stores or restaurants they are walking or driving past

A subscriber typing in “pizza” for instance, could receive ads for nearby pizza parlours along with his generic search results. Such a customer, mobile operators hope, is likely to be more grateful than annoyed by the intrusion.

Growing opportunities in mobile technology and advertising is neither neglected by Google. Inner business circles expect Google to enter the mobile phone business soon. When it does, they will likely try to rewrite the rules of the game.

The future of mobile internet is East

Mobile Future is East
Korea has a world-class IT and communication infrastructure. Everyone has mobile phones, which are the newest, latest model. On the tube, people watch movies, chat, play games, send text messages, and listen to music, all on their mobile phones! Hardly anyone stares blankly into space.

As people in the West just becoming acquainted with terms like 3G, Japan and Korea are getting ready for the post-3G world. Korea is deploying a nationwide network based on High-Speed Downlink Packet Access, or HSDPA, which will be completed this spring. Simultaneously Korea’s largest fixed-line carrier KT, is rolling out and even faster wireless network in the Seoul metropolitan area. This network is based on the WiMAX standard, which also has a mobile variant WiBro.

All these nifty technologies will make it possible to do video conferencing, Web-surfing, video-watching, and online shopping all while you are on the go. In particular as prices for flat-fee subscriptions are decreasing.

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Mobile Payment

Nokia Visa M-Payment
Talked about for many years and now it finally seems to become a reality for the mass, Mobile-Payment (M-Payment).

Visa in cooperation with Nokia has launched a global system to turn mobile phones into wallets for millions of customers.

The initial version of the mobile payment platform offers contactless mobile payment, personalisation over mobile telephony networks, coupons and direct marketing. Forthcoming versions of the platform, to be made available later in the year, will include remote payment, and person-to-person payment.

Since October 2006 there is a test running in Japan whereas the first test in Europe will be held in the Netherlands with telecom operator KPN and Nokia. Furthermore, last month the Dutch bank, Rabobank announced as the first bank in Europe to introduce mobile banking and low-cost calling in one with Rabo Mobile.

Soure: Red Herring

Social networking the mobile way

Vodafone Logo
Vodafone has just published the 16th issue of Receiver, its online magazine on the future of communication technologies.

The current edition is all about social networking the mobile way: clubbing, seeing your favourite band, sharing memories of a night out or playfully exploring the city, getting to know and experiencing, even creating, music.

How can mobile add to all these? And how does it affect how we get our friends together for joint action? Does it trigger emergent behaviour? Or is it the ideal means to pull it all together?

The eight articles deal with social coordination in urban environments, “big games”, social planning, and much more.

NOKIA: Culture of Mobility

Nokia Culture of Mobility

Nokia’s online magazine Culture of Mobility has been updated again. This time it is entitled Mobile Disco and deals with mobile music.

The magazine features an introductory report by Ludovic Hunter-Tilney and a series of journalistic trend impressions. The magazine continues with “insight” interviews and a series of projects and personal recommendations, grouped under The Lab.

Samsung Announce WiBro Mobiles

samsung_mobile1Samsung is ready to demonstrate two new products at the 2005 APEC IT Exhibition, during the Asia-Pacific Economic Cooperation (APEC).

WiBro- the Korean brand name of Mobile WiMax comes to mobile phone handsets, bringing with it new functionality for broadcast, video phoning, VOD and navigation. Two handsets will be presented at the show- the phone style H1000 and the PDA style M8000.

The H1000 is a twisting clamshell phone, with a full QWERTY keypad, 2.2 inch LCD screen, dual 2 megapixel VGA cameras and an output to TV capability. The M8000 smart phone is billed at the mobile office demographic, focusing on easy email.

Samsung will also demo a WiBro PCMCIA card that can be used in laptops and Tablet PCs.

We are proud to present the world’s first WiBro terminals and latest DMB phones to the leaders attending the APEC meeting. The WiBro services will be commercialized next year and we will lead this market by providing innovative products to our consumers and provide a shift in paradigm to ease one’s lives, said Mr. Kitae Lee, President and CEO of Samsung’s Telecommunications Network Business.

WiMax Fever at Intel

Intel Logo
Intel Corp.‘s first-quarter profit jumped 25 percent, driven by strong demand for microprocessors used in notebook computers and lower-than-expected costs associated with manufacturing and new technologies.

The world’s largest chip maker also said it expects second-quarter sales to be between $8.6 billion and $9.2 billion, which would be in line with Wall Street expectations. The chip king’s strong quarterly results show how fast it’s moving to counter its rival’s 64-bit edge. They also spread hope for the tech sector.

Furthermore, the outlook for Intel looks promising both financially and technology wise. Alike one of the chipmaker’s ultra fast technology WiMax, could transform the broadband landscape.

WiMax, a technology that can provide wireless broadband coverage over an area of twelve to 16 kilometers vs. Wi-Fi’s 90 meter, is about to take off. The industry is expected to approve its first WiMax standard this July. And, when more flexible versions of WiMax are approved in 2006 that allow for wireless broadband access anywhere, sales of WiMax gear are expected to shoot through the roof.

Intel is gearing up for WiMax’ world premiere. As early as Apr. 18, the company will start turning out a new generation of chips that it hopes will turn WiMax into the Next Big Thing in the wireless Web. Thanks to Intel’s outsize market power, analysts expect a range of WiMax services to spring up over the next few years, offered by everyone from biggies such as SBC Communications and Comcast to minnows such as Clearwire Technologies, it could transform broadband by bringing high-speed service to millions more people around the globe, allowing Web surfers to roam at will and cutting subscription rates as new players pile into the market.

Since the late ’90s, techies have dreamed of beaming high-speed Internet over the airwaves. Several companies attempted to launch precursors to WiMax but never got off the ground. The infrastructure was too costly, and the competing technologies suffered a lack of common standards.

Now along comes Intel, which aims to duplicate its successful Wi-Fi strategy. In 2003 the chipmaker rolled out its Centrino line of Wi-Fi chips, a move that helped bring the wireless home network to tens of millions. In that case, Intel used its market clout to convince its core customers — PC makers — to adopt Centrino as a standard.

With WiMax, Intel has had no such advantage. It had to bring on board telecom companies, which aren’t traditionally Intel customers: They’re the ones who will sell the service. So the chipmaker created a WiMax forum with such heavyweights as SBC, Sprint, and Nokia to hammer out common standards for its chips. To start with, WiMax, which Intel says will be up to six times faster than existing broadband service in the U.S., will be used to bring high-speed Internet to homes and businesses that lack service. But in a couple of years, WiMax will go mobile, allowing people to download movies, games, and other content without being tethered to a local hot spot, as Wi-Fi requires.

Big players will be able to enter each other’s territories, too. For example, in February a Verizon Communications Inc. subsidiary, Verizon Avenue, began offering a WiMax-like service in Monterey, Calif., a market currently served by rival SBC. Time Warner Inc., Comcast Corp., and other cable providers could make use of WiMax to deliver content outside the home. That would provide competition for cellular providers, some of which also aim to sell WiMax services alongside existing high-speed mobile networks.

However fierce the new round of competition WiMax sets off, consumers are likely to enjoy it.

Samsung Is Putting Songs In Its Heart

samsungbrandIn recent years, the phone division of Samsung Electronics Co. has looked as if it might turn into a camera company. The unit — the world’s No. 3 handset maker — now integrates cameras into nearly every new phone it makes, with some models sporting optical zoom lenses and resolution of up to seven megapixels. Today, though, the Korean company seems to have a new ambition driving its phone development: music.

Since last summer, Samsung has introduced more than 20 phones that double as MP3 players. Of course, most of these handsets still include cameras, but music is the hot trend. The new models range from devices that store a few dozen tunes all the way up to the SGH-i300, a phone with stereo speakers and a 3-gigabyte hard drive that can hold 1,000 songs. “Music will be driving demand this year, like imaging was last year,” says Lee Kyung Ju, a Samsung vice-president.

The change dovetails with Samsung’s drive to unseat Apple Computer Inc. as the world’s No. 1 maker of music players by 2007. It’s an audacious goal, given that Samsung sold just 1.7 million players last year, vs. Apple’s 8.3 million iPods. But Samsung is serious about music. The company plans to bring out a half-dozen new stand-alone music players by summer, with an eye toward selling 5 million players — or 10% of the global market — this year.

Samsung is even more ambitious with its handsets. This year, it expects to launch scores of new music player/phone combos with features such as surround sound, a button for instant access to tunes, and a dial for playlist navigation. Samsung execs say that before long, most phones will double as portable jukeboxes with enough memory to hold hundreds of songs. And Samsung aims to stay at the forefront of the trend. “The mobile phone will be the center of digital convergence,” says Samsung President Lee Ki Tae.

The enthusiasm of Korea’s wireless carriers may give Samsung a leg up. The country’s operators have led the way in experimenting with the wireless music business. And Koreans have proved eager to buy music from the country’s operators, with 300,000 people now paying SK Telecom $5 a month for a service, launched in November, that provides unlimited access to tunes. Now, Samsung says it has deals to supply music handsets to U.S. carriers Sprint, Cingular, and T-Mobile. In the battle between the cell phone and the iPod, Samsung may well be the chief arms dealer.