In some parts of the new digital world, it is obvious who is in charge. Google rules in search; Facebook in social networking; Amazon in retail. These territories are still being fought over: Microsoft’s Bing is attacking Google in search, Google is attacking Facebook in social, and so forth. But these are all large, relatively mature fields.
During 2012 the more interesting battles will be those taking place on the smaller, lesser-known territories on the fringes of the technology world, in areas such as mobile payments, location and augmented reality.
They may seem marginal fields now, but it is worth remembering that social networking went from obscurity a decade ago to being used by hundreds of millions of people today, accounting for more time online than any other activity, according to a survey of American internet users by Nielsen, a market-research firm. Like search, social and online retail, these promising new territories have the potential to transform people’s lives, but have yet to be conquered [Source].








Mobile broadband is taking off! Increased usage of mobile broadband is among others fuelled by the fact that handsets turn into computers, laptops are becoming more like mobile phones, networks are becoming faster, and prices for mobile data traffic is rapidly decreasing. Even industry veterans have been surprised by the rapid take-up of mobile broadband using built-in receivers or plug-in “dongles” to provide internet access to laptops via high-speed mobile networks.
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