Companies like HSBC, Samsung Electronics, and Ranbaxy Laboratories all champions from emerging markets have followed similar paths to global success. Each of them first forged distinctive ties in the difficult circumstances of its home market and then mastered the art of transferring its business DNA; the core skills and supporting organisational culture that help it make money, reliable, in diverse markets.
To pull of this trick, a company must train - and then trust - a cadre of global managers who understand its distinctive capabilities but are also independent enough to modify them to fit local needs.
Thus, to succeed in the wider world, a company must develop a cadre of talented international executives who carry its DNA - core skills and organisational culture - and have experience in diverse markets. After recruiting these men and woman, often from business schools around the world, leading global corporations use extensive apprenticeships and formal rotations through a wide range of functions to train them.
HSBC, for example, puts 400 handpicked international managers through a global-rotation program that trains them to respond quickly and effectively in troublesome situations. These managers learn to distinguish the nonnegotiable aspects of a business model from those that can be modified as necessary.
Sphere: Related ContentWith the right group of executives, a company’s coordination process run smoothly because the participants have mutual trust, and dotted-line reporting relationships work because executives know each other well. They can conduct vital business informally - through social contacts - and job rotations give them a well-rounded perspective on the challenges in a variety of markets. The company avoids entrenched power structures and thus becomes stronger than any group of individuals within it.



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