From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online — offering new channels of communication that businesses can’t afford to ignore.
For businesses, the definition of influence is less important than its impact. And there is a new, emerging generation of web personalities whose activities are having impact, online and off. FastCompany has taken a snapshot of this universe, highlighting six categories, including YouTube celebrities such as iJustine; chief social-media officers at major corporations; and specialist bloggers in key industries. Few of these new influentials are household names — yet. Unless your home happens to be one of those that are absolutely devoted to them.



Stimulus spending and other emergency measures have set the stage for global economic recovery, but nations must push ahead with free trade and investment to ensure growth, President Barack Obama and fellow Asia-Pacific leaders said Sunday.
Over the past three decades, a few titanic rivalries have defined the technology industry’s mega-trends, ultimately determining which products eventually end up in consumers’ and companies’ hands.
The board of Procter & Gamble is meeting on Tuesday amid intense speculation that it will approve the naming of Robert McDonald, the company’s chief operating officer, as its new chief executive, replacing AG Lafley.

Recent Comments