Facebook is quickly expanding into many world regions and this internationalisation strategy seems to pay off. According to figures released by comScore (SCOR) on Aug. 12. Facebook has overtaken Myspace and now counts 132 million users, nearly 63% are outside North America. The site, which had been translated into 20 languages including French, Spanish, and Mandarin, has recently added 69 more. “Now, through translations, we are seeing a lot of growth in international countries,” says Javier Olivan, international manager at Facebook in a recent interview. Read more.
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Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later (Social Media Will Change Your Business, BusinessWeek Online)
“Blogs werethe heart of the story in 2005. But they’re just one of the tools millions can use today to lift their voices in electronic communities and create their own media. Social networks like Facebook and MySpace, video sites like YouTube, mini blog engines like Twitter—they’ve all emerged in the last three years, and all are nourished by users. “
A good primer for business executives that are just starting out in social media initiatives. We’re just standing at the beginning of the social media revolution. In the next three to five years the entire media world will be turned upside down and advertising, communications/PR, market research, etc will be performed in ways never seen before.
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