Tag Archive for 'Facebook'

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Facebook More Popular Than Google?

Published on March 18, 2010 in Social Media. 1 Comment Tags: , , .

According to the latest Hitwise analysis, Google’s lost its crown as the most-visited Web site in the U.S. last week. The new king of Web site traffic is, of course, Facebook.

During the Winter holidays there were a few momentary spikes in traffic which placed Facebook on the top, but if you check out the graph of the long term trend shown above, you can see Facebook’s meteoric rise is now on target to meet or beat Google. And if that curve continues on its trajectory, which it may well do for a while (its market share is 185% up over the same week in 2009, for example,) Facebook will become number one by a huge margin, versus the tiddly little 0.04% separation it currently has above Google’s 7.03% share of average weekly market share.

Nonetheless, Facebook is now in a position to leverage those user visits to seize control of the online ad-placement business from Google–advertisers will begin to do the math and work out which site will get their ads in front of more eyeballs. And while Web 2.0 has been with us for a while, the fact that more people are visiting Facebook than Google indicates that this interactive revolution has really changed online habits [Source].

Top Innovative Companies for 2010

Published on February 19, 2010 in International Business. 0 Comments Tags: , , , , .

Even in these tough times, surprising and extraordinary efforts are under way in businesses across the globe. From politics to technology, energy, and transportation; from marketing to retail, health care, and design, each company on the Fast Company list illustrates the power and potential of innovative ideas and creative execution.

The top spot is taken by Facebook which has around 200 million active users to date. Most notable in the top five and new on the ranking is Huawei, the Chinese Telecom equipment manufacturer. You can find the complete list here.

Google vs Facebook

Published on February 12, 2010 in Global Strategy and Social Media. 0 Comments Tags: , .

For years Google has stayed on the fringes of the social-networking industry, leaving the field largely to the likes of Facebook and Twitter. Now, however, it is making a determined foray into online friendships. On February 9th the search giant unveiled Buzz, a networking service that will be closely integrated with the firm’s e-mail offering, Gmail. Google no doubt hopes Buzz will help it catch up with the leaders of the networking world—but the chances are slim. Mashable made a comparison here. [Source 1] [Source 2].

Will Google’s Wave Replace E-Mail and Facebook?

Published on October 7, 2009 in Social Media. 0 Comments Tags: , , .

googleWaveThat’s how big Google’s vision is for its Wave social-networking/search service, which will have apps created by independent developers who sell them at a Google app store.

Google has big plans for Google Wave, its new online communication service—and they won’t all come from Google.

Combining instant messaging, e-mail, and real-time collaboration, Wave is an early form of so-called real-time communication designed to make it easier for people to work together or interact socially over the Internet. Google started letting developers tinker with Wave at midyear and then introduced the tool on a trial basis to about 100,000 invited users starting on Sept. 30. Invitations were such a hot commodity that they were being sold on eBay (EBAY). For Google the hope is that Wave, once it’s more widely available, will replace competing communications services such as e-mail, instant messaging, and possibly even social networks such as Facebook [Source].

Facebook Turns Into Profitability

Published on September 16, 2009 in Social Media. 0 Comments Tags: , , .

FB_missionThe world’s largest social networking site just got bigger with the announcement it has 300 million active monthly users from around the globe [Source] and [Source].

Facebook finds a Friend

Published on August 11, 2009 in Social Media. 0 Comments Tags: , , .

friendfeed_facebookOn August 10, Facebook said it had acquired FriendFeed, the Mountain View (California) social aggregation service founded by Google alumni Bret Taylor and Jim Norris in 2008.

The deal, which The Wall Street Journal reported to be valued at nearly US$50 million in cash and stock, gives Facebook top talent and advanced technology in an area many see as the next great frontier on the Web: real-time search.

This month also a book released on the popular social networking site titled “The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal“.

Marketing With Social Media

Published on August 10, 2009 in Social Media. 0 Comments Tags: , .

social-media-marketingMarketing has changed. We’re in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media–blogs, Twitter, Facebook, wikis, user-generated tools–have given her all she needs to effect whether your products and services do well in the marketplace.

Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.

A key driving force in this new way of marketing is social media. An article on marketing with social media can be found here.

The Real-Time Web

Published on August 8, 2009 in High Tech & Media, Real-Time Web and Social Media. 0 Comments Tags: , , , , .

real_time_webNo one knows how the microblogging site and similar online social networks will make money, but investors see a new Web revolution: (the real-time Web).

When entrepreneurs and investors get excited about what they’re calling the real-time Web, they’re talking about services that combine immediacy and social connections in a way that makes them easy and even addictive (amongst others are twitter and facebook).

Real-time Web startups are providing everything from basic utilities and business applications to search and e-commerce. Here’s a look at this new generation. And at this webpage you can find an introduction to the real-time web.

Elevating Social Media

Published on July 29, 2009 in Social Media. 0 Comments Tags: , , , .

elevating_social_mediaWhen most company bosses think about Facebook, Twitter and all those other oh-so-fashionable darlings of the social world, it is usually about how they stop their employees wasting their valuable time on those sites.

Yet a small but growing number of chief executives are coming to realise that social networks offer significant opportunities for marketing and selling their products, for engaging with their customers at a deep level and for using them to guide new product development. Read more.

From Russia With Love

Published on May 27, 2009 in Global Strategy and Social Media. 0 Comments Tags: , , , .

facebook Venture Capital RussiaFacebook, the popular social network, has found a deep-pocketed friend in Russia.

Digital Sky Technologies, an Internet investment company based in Moscow, said Tuesday it has invested $200 million in Facebook in exchange for a 1.96 percent stake in the company, and would eventually offer to buy at least $100 million in Facebook’s common stock. Facebook said the deal values the entire company — which Facebook’s chief executive, Mark Zuckerberg, founded in his Harvard dorm room in 2004 — at $10 billion.

More details about the deal can be found here. A backgrounder on this story can be found here.