GE has a whole lot faith in its ecomagination initiative. So much faith, in fact, that the company is pumping $10 billion into the project’s R&D over the next 5 years–effectively doubling its investment from the past 5 years.
The reason is simple: ecomagination is a cash cow, generating $70 billion in revenue since its inception in 2005. GE believes it will generate $25 billion in 2010, up from $18 billion in 2009. Over the next 5 years, GE hopes that ecomagination revenue will grow at twice the rate of the company’s total revenue.
Ecomagination encompasses a broad set of projects. So far, ecomagination has spawned everything from low-energy digital mammography machines and aircraft engines to gas turbines and nuclear plants. There’s plenty more on the way, including a massive battery plant in New York, a $2 billion wind project in Oregon, and a series of high-end energy-efficient front-load washers and dryers set to be manufactured in Kentucky. And we can’t forget GE’s ambitious plan into integrate appliances (i.e. hot water heaters, microwaves, and oven ranges) with smart grid technology.
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