Tag Archive for 'Business of Green'

GE’s “Ecomagination Challenge”

Got a bright idea? How about an energy-saving one? GE announced today a $200 million “open innovation challenge” that invites inventors, entrepreneurs, and startups of all stripes to compete to develop the next-generation of power grid technologies.

Called the Ecomagination Challenge, this huge investment comes only weeks after GE announced a $10 billion injection into its own eco-R&D projects.Along with four VC firms that have pledged half of the $200 million to the challenge, GE is asking the public for innovative ideas in clean technology. From now until September 30, you can head to the Ecomagination homepage to submit a proposal or vote for other user-generated ideas.

GE explained earlier today that the $200 million investment could lead to acquisition or co-development opportunities, and even trademark and licensing deals. “This is wide-open,” said another investor in the challenge, who commented that the challenge should serve as a catalyst for novel ideas, regardless of who comes up with them, whether an individual or well-funded start-up [Source].

Investing in Green Technology

The Bill Gates and Khosla Ventures dream team are swooping in once again to provide much-needed cash to a worthy sustainable startup. The pair recently injected millions into nuclear power startup TerraPower, and now they’re back again to invest $23.5 million in EcoMotors’s series B funding round.

EcoMotors builds a lightweight, high-efficiency, low-cost combustion engine that supposedly offer 50% greater fuel efficiency than similar conventional engines. The company’s Opposed Piston Opposed Cylinder (OPOC) engine can be used in everything from passenger vehicles to auxiliary power supplies–anywhere traditional gas and diesel-powered engines can be found.

Ecomagination $10 Billion Eco-R&D Push

GE has a whole lot faith in its ecomagination initiative. So much faith, in fact, that the company is pumping $10 billion into the project’s R&D over the next 5 years–effectively doubling its investment from the past 5 years.

The reason is simple: ecomagination is a cash cow, generating $70 billion in revenue since its inception in 2005. GE believes it will generate $25 billion in 2010, up from $18 billion in 2009. Over the next 5 years, GE hopes that ecomagination revenue will grow at twice the rate of the company’s total revenue.

Ecomagination encompasses a broad set of projects. So far, ecomagination has spawned everything from low-energy digital mammography machines and aircraft engines to gas turbines and nuclear plants. There’s plenty more on the way, including a massive battery plant in New York, a $2 billion wind project in Oregon, and a series of high-end energy-efficient front-load washers and dryers set to be manufactured in Kentucky. And we can’t forget GE’s ambitious plan into integrate appliances (i.e. hot water heaters, microwaves, and oven ranges) with smart grid technology.

Fighting Carbon Emissions: Cities take the Lead

As national governments fail to cut carbon, cities are starting to take the initiative with programs aimed at reining in emissions. The efforts could have a profound impact: Cities are home to more than half the world’s population and pump out more than two-thirds of global carbon dioxide.

From the motorways of Los Angeles to the canals of Amsterdam, cities are taking the lead in the fight to reduce carbon output. As world leaders squabble over how to cut greenhouse gases, city hall is becoming the best hope for climate action. Given their smaller jurisdictions, local officials can green-light eco-projects faster than nationwide schemes can be implemented.

In Amsterdam, city elders are in the midst of a five-year, $1 billion program to improve creaking infrastructure. Amsterdam’s 2,400 houseboats have been fitted to use electricity instead of diesel, and cargo barges are now being converted as well. New York, meanwhile, has laid out a program called “PlaNYC.” The scheme includes tax breaks for solar panels, legal changes that spur property owners to make buildings more energy-efficient, and power plants that use food waste and wood chips. Find the complete special report on Green Energy here.

Google Can Now Buy and Sell Electricity

Google’s ever-expanding empire has added another branch: subsidiary Google Energy has been granted an order by the Federal Energy Regulatory Commission to buy and sell energy at market rates. See previous post.

Does this mean Google is set to become your power company? Not yet — instead, Google wants more control over the high energy costs of its many data centers, and also aims to become carbon neutral.

A Google spokesperson told CNET: “Right now, we can’t buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits.”

The World’s Green Cities

The long race toward the ultimate environmentally friendly city (emission-free communities and carbon-neutral cities) is just getting started, with many projects yet to break ground.

Some likely will never make it off the paper they’re printed on. And, of course, there are competing definitions of exactly what constitutes true carbon neutrality. Take a look here at some of the proposed ideas, from a small hydrogen-powered community in Denmark to a vast development on Chongming Island in China that will have a population of 500,000 by 2050.

Solar-Powered iPhones?

In an advancement of a patent originally filed in 2008. Last week Apple filed a patent that revealed the design for a solar powered portable device (i.e. an iPod or iPhone).

Although, no word on when we might see a solar-powered iPhone in stores, but Apple’s move to update its 2 year-old patent makes us think that the company still has solar on the brain [Source].

Google Energy

The Internet giant has taken the unusual step of applying for approval from the Federal Energy Regulatory Commission to become an electricity marketer, essentially giving it the authority to buy and sell bulk power at market prices, just the way large utilities and energy traders do. The move offers an indication of just how much electricity large tech firms now consume in order to run their sprawling networks of servers and mainframes.

“We’re interested in procuring more renewable energy as part of our carbon neutrality commitment, so we applied for the ability to buy and sell energy on the wholesale market to give us more flexibility,” Google spokeswoman Niki Fenwick said on Friday.

Google’s FERC application could also potentially allow the company to play a much larger role in energy markets, even becoming a wholesaler of electricity to other big buyers. Google has a long history of downplaying forays into new areas, only to later surprise competitors with new products and services.

Other technology companies that aren’t conventional energy players, like Microsoft Corp. and Intel Corp., also are studying energy markets for opportunities to make money by helping the nation improve the efficiency of the electricity business [Source Reuters] [Source WSJ].

The Next Energy Innovators

EnergyInnovationBusinessWeek and GreenBiz.com have assembled a list of 25 intriguing energy startups, including young companies that tap geothermal heat, turn waste into biodiesel, and more. Read here.

An overview of the 25 most promising US based energy tech companies can be found here. Furthermore, this week’s edition of The Economist features also an article on energy: “The future of the energy industry“.

Rethinking Status

eco-status