Daniel Alegre, Google’s President for Japan and Asia-Pacific, insists that his company is “locally relevant”, as it tries to appeal to the different tastes and internet capabilities of the hugely diverse Asian region.
It signals a shift in the centre of gravity of cyberspace, as Asia becomes the biggest and fastest growing region for the internet.
“Here in Asia… we have very strong competitors. And we thrive on that competition, because it forces us to be better and it forces them to be better and in the end, the internet benefits,” Daniel Alegre says.
The confidence is understandable. Given its global dominance and the new users that the Android operating system is drawing in, Google is still well positioned to challenge the Asian incumbents [Source].
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