Google is acquiring Fflick, a startup that provides movie recommendations based upon users’ Twitter feeds in a deal that could enable the search giant to incorporate sentiment analysis and social considerations into its content discovery process.
Fflick is just one of many new socially driven recommendations engines that have emerged over the past year or so; websites and apps like Miso, Philo, GetGlue, yap.TV and Comcast’s Tunerfish have emerged as a way to get users to log their media usage and share it with friends.
Through all of these launches, one thing is clear: Increasingly, content discovery will come through personalised recommendations that incorporate social networks. By purchasing Fflick, Google is buying into this idea, which could help it improve video discovery, recommendations and targeting on YouTube, Google TV products and even through its traditional search engine.
At another front, former Facebook executive backs BlipSnips social video service. Despite the hoopla about how everything on the Web is becoming increasingly social, BlipSnips chief executive John Bliss said that online video remains a remarkably un-social experience — and that’ s a problem BlipSnips is trying to solve [Source].
A related article can be found on MIT Technology Review Searching for the Future of Television and Google’s Video Play.










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