“The global list of top companies is being replaced by the likes of Apple, Google and Facebook,” says Choi Gee Sung, 59, who — in a partial nod to the recently relaxed dress code — is tieless in his navy-blue pinstriped suit and white shirt with light-blue stripes for his first interview since becoming chief executive officer in December. “Our job is to prepare the organization for the next generation so it can continue to evolve into a truly great company. We need to be on our toes.”
To be successful, Samsung — a company with a history of top-down managers and obedient employees — will need to shift strategy, a process for which it has few guideposts. “Samsung today is in an incredible position to create the evolution of consumer electronics,” says Shaun Cochran, who heads Korean research at brokerage CLSA Asia-Pacific, which rates Samsung Electronics a “buy.” “The problem is, in a place like Apple, it’s a culture of trying to be creative as a matter of who they are. At Samsung, the way of thinking has always been, “We can do it faster, better and cheaper [Source].”
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