What do you get if the American giant Coca-Cola and the French beauty brand L’Oreal team-up? Uuhh…Think think hard… a health-and-beauty beverage called Lumae…?
L’Oreal and Coca Cola are working on developing a nutraceutical drink that will hit the market in 2008. Lumae is a tea-based drink and is “expected to contain ingredients that will help women care for their skin’ and targets ‘active, influential, image-conscious women over the age of 25 who embrace health and wellness”.
This move is quite comprehensible for Coke I think; diversify its product range with healthier products but for L’Oreal, what’s in it for them? When I think of L’Oreal I think of moisturisers, face creams, anti-aging, skin creams, etc. Will the woman who like to drink L’Oreal stand-up? I’ve strong doubts by this drink. Source: Bevnet’s report.
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