When I first saw that Barack Obama “followed” more than 23.000 people’s Twitters and Hillary Clinton followed 0, I thought it was simply bad PR on Hillary’s part. Like Obama, she probably should pretend she’s listening to all those people, even though neither has the time for it.
Now I was left wondering if Obama’s thousands followers could be valuable data? Perhaps analytics companies could rake through those tweets and give the candidates charts about shifting attitudes and responses to speeches. Costly? Not much in comparison to TV ads at state television I assume. Is it worth it for candidates to mine Twitter?
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