In an interview with the BBC, the boss of the world’s largest mobile phone company (by revenue) Britain’s Vodafone Group plc was upbeat about his company’s prospects at weathering the credit crunch clouds hovering over businesses in Europe and the US.
Under oversight of Arun Sarin (CEO), Vodafone has successfully repositioned the company to counter global forces for the upcoming years. It can be characterised as a textbook example of a diversification strategy in terms of market segments (offered products and services) and geographical areas (geographic spread).
Yesterday it was a mobile telecom company and tomorrow it wil be a mobile telecom, internet, broadband, and financial service company. Furthermore, Vodafone used be very OECD developed market centric and now they have added an emerging markets portfolio with strong presence in the BRIC countries and further pushing into the Next Eleven (n-11) countries. The entire interview with Arun Sarin can be found here.
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