Happy 50th Anniversary for LEGO! Hearing or reading the name LEGO always brings up good memories and puts a smile on my face! During my childhood LEGO was my favourite toy! I could literally play all day with it! Yesterday was the official 50th anniversary of LEGO.
From a business perspective LEGO is a text-book example of a company that successfully transformed itself for the 21st century. Late 90s LEGO seemed to have had its best time. However it managed to blend in and fully adapt internet in its business model. Resulting in the fact that you now can first build your very own artwork online and have it delivered at your house in the famous interlocking bricks!
Furthermore, if you do a really good work in making your own LEGO artwork it can even be put in mass production by LEGO and put up in stores worldwide. LEGO gives you royalties of 5%, which in turn can make you a good living. Building and ordering LEGO bricks online now accounts for 10% of sales. So still loads of potential especially if you take in account the long tail. Building and ordering your very own LEGO artwork online is basically an unlimited supply of LEGO artwork variety.
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