Today Google announced the first piece of its “master plan” to enter the mobile phone market. Not with the much anticipated Gphone, but an operating system for mobile phones; Android.
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.
Google hopes Android will power a variety of future mobile phones and boost the web on the move. Basically, it is building software to make the Internet run more easily on mobile phones.
It has been working with 30 partner companies. Including some of the world’s biggest handset makers and wireless service providers: Motorola, Samsung, LG, Qualcomm, T-Mobile, China Mobile, Telefonica, etc. Conspicuously absent are Nokia, AT&T, and Verizon, among others. (Like Apple, on whose board Google CEO Eric Schmidt sits, European mobile platform provider Symbian, Microsoft, Blackberry maker Research in Motion…)
Silicon Alley Insider has published an interesting post on four remaining questions regarding Google’s mobile ambitions. Earlier post related to Google’s latest move can be found here: Shaking up the mobile phone industry, Mobile advertising and Google OpenSocial.
Sphere: Related Content
0 Responses to “Google’s first step to conquer the mobile phone business”