We’re now at the busy crossroads where globalisation meets Web 2.0.
This presents both a challenge to the old ways of doing business and an opportunity to gain tremendous leverage via the right goods and services.
To thrive in this era, companies will have to figure out how to engage young people from all over the world when they conceive of products and services. Businesses need their help in turning concepts into finished products and, especially, in marketing them.
Another angle: Companies can follow the trail of blogs and social networking sites to find and recruit young employees all over the world. (Source: BusinessWeek cover story “Children of the web”)
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