The almighty Google seems to beat competitors in search everywhere around the world. However the world’s largest and most prominent search engine is not getting its feet’s into the most wired country in the world, South-Korea.
Naver.com is the undisputed leader in search in the country with a market share of 77%. Daum.net another local player handles 11%, Yahoo 5% and Google handles only a merit 1.7% of all search queries.
Google produces search results from existing information in comparison, naver.com works slightly different. Basically it’s a combination of Wikipedia, Yahoo’s portal, Answers.com, and Google. Koreans not only demand information, they prefer a sense of community feeling and the kind of human interaction provided by Naver’s “Knowledge iN” real-time question-and-answer platform.
Upon introducing a new type of Google search engine in South-Korea, Eric E. Schmidt, the chairman of Google states “It’s obvious to me that Korea is a great laboratory of the digital age”.
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