2010 is the year of location–at least in blogs focused on social networking, which is a Montana-sized “at least”–and Facebook’s entry into the increasingly crowded field has long been expected. Today, the company officially announced its plans, by the name of Facebook Places.
Facebook’s Places borrows heavily from location-based social networks like Foursquare and Gowalla, which allow users to check in at places and broadcast their location to friends. But those companies, as well as others like Yelp, said they saw Facebook’s Places as a complement to their own services and as an opportunity to gain additional distribution.
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