A new Google search tool to allow people to search easily for air travel and book travel plans is now on the runway. Google said Thursday that it had agreed to acquire ITA Software, a 14-year-old company that makes software that organizes flight and pricing information, for $700 million in cash.
Given that about half of airline tickets are sold online these days, it’s perhaps no surprise that Google has just snapped up ITA Software in a deal worth some $700m. The search behemoth says it is getting its hands on ITA, which gathers and processes flight information such as seat pricing and availability, to make it easier for people to find quickly the flights they want at the very best prices [Source].
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