Apple is accelerating the rate of acquisitions as the company vies with Google for mobile technologies and talent. Since returning to Apple as CEO in 1997, Jobs has made 13 acquisitions, according to Bloomberg data. Of those, five happened in the past seven months alone.
“The pace has really picked up, there seems to be a strategic shift,” said Charlie Wolf, an analyst with Needham & Co. in New York. “It looks like there’s an acquisition frenzy going on between Google and Apple in the sense that there’s an increasing urgency on Apple’s part to stay even if not ahead of Google in the phone space and apps space.”
Patent filings may provide clues to potential targets. Apple recently sought patent protection for mobile purchasing and touch-screen technology. Even with the new attention to M&A, Apple will maintain its strategy of focusing on smaller companies rather than taking on the risks of integrating large ones into Apple’s culture.
With more than $23.1 billion in cash, Apple has plenty of money to keep purchasing small startups. Counting long-term investments that the company can “liquidate in a day,” Apple had $41.7 billion in cash at the end of the last quarter, Broadpoint’s Marshall said, In comparison, Google had about $26.5 billion, he said [Source 1] [Source 2].
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