You know Japan’s world is upside down when the fabled Toyota Motor Corp. is a global laughingstock. A name once synonymous with quality has fallen so far that Americans are actually rushing out to buy Detroit’s clunkers.
On Tuesday February 9th Toyota said that it would recall over 400,000 Prius and other hybrid vehicles worldwide to address problems with their brakes. On Tuesday February 9th Toyota said that it would recall over 400,000 Prius and other hybrid vehicles worldwide to address problems with their brakes.
Toyota needs to reverse course, and fast. Too bad the “For Dummies” book publishers have yet to add “PR-crisis” to their stable of how-to titles. Toyota needs all the help it can find. As this costly tale unfolds, it’s worthwhile to take stock of some early lessons for corporate Japan. Here are five.
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