The Internet giant has taken the unusual step of applying for approval from the Federal Energy Regulatory Commission to become an electricity marketer, essentially giving it the authority to buy and sell bulk power at market prices, just the way large utilities and energy traders do. The move offers an indication of just how much electricity large tech firms now consume in order to run their sprawling networks of servers and mainframes.
“We’re interested in procuring more renewable energy as part of our carbon neutrality commitment, so we applied for the ability to buy and sell energy on the wholesale market to give us more flexibility,” Google spokeswoman Niki Fenwick said on Friday.
Google’s FERC application could also potentially allow the company to play a much larger role in energy markets, even becoming a wholesaler of electricity to other big buyers. Google has a long history of downplaying forays into new areas, only to later surprise competitors with new products and services.
Other technology companies that aren’t conventional energy players, like Microsoft Corp. and Intel Corp., also are studying energy markets for opportunities to make money by helping the nation improve the efficiency of the electricity business [Source Reuters] [Source WSJ].
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