Google Korea has unveiled a new homepage that radically breaks out of the company’s trademark scantiness. Google’s Korean homepage now displays more content right up on its front page, featuring popular search keywords, most searched-for people (“who’s hot”), and the directory of Google Korea’s services.
It remains to be seen if Google Korea’s move will help or hurt the company to gain more turf in this tough Korean market, but one thing is very clear: This is a very big move by Google. This new, content-rich homepage is only available in Korea — and this is worlds apart from Google’s seemingly unrelented pursuit of simpleness.
In a way, this shows Google is very much committed to the Korean market, even to the point where the company is willing to ditch its hallmark simpleness, something many in and out of the company has long regarded to be near impossible. Will Koreans like this move and pay more visit to Google Korea for their internet search? The jury is still very much out.
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