Companies that create applications for Twitter are diversifying, preparing for a day when they may no longer be needed.
With a $1 billion valuation, plenty of money in the bank, and new deals with Google and Microsoft, Twitter could easily roll out applications to compete with its developers.
Google and Microsoft get the chance to mine the wealth of data—keywords, trends, links—rising and falling across Twitter in real time, a boon for both companies’ advertising networks. And Twitter’s 50 million users, who send messages that are up to 140 characters long, can now better monitor the company they’re keeping and tweet appropriately [Source].
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