Google is using its domination of search advertising to confront Amazon, Microsoft, Apple, and others. It can’t possibly succeed everywhere at once. Or can it?
In just 11 years, Google has evolved from a pair of graduate students noodling in a garage to what may be the most disruptive force the business world has ever seen. Its meteoric rise has been driven by its mastery of technology and business strategy.
With a 71 percent share of the U.S. search market under its command, Google is looking for a way to maintain its incredible rate of growth [Source].
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