Already wrote about the real-time web at this post. Now Microsoft’s Bing and Google’s search service are preparing real-time searches of Twitter and Facebook posts. Targeted ads could follow.
Naver (The popular Korean search engine) already incorporated this functionality a long time ago. Naver displays its search results in various categories, such as results found on blogs.
Nonetheless, in a bid to stay relevant in the face of these shifts, Google and Microsoft said on 21 October that they will incorporate information culled from social media sites into search pages. Microsoft said its Bing search engine will let users search for Twitter posts known as tweets and, later, for status updates posted to Facebook pages. The same day, Google said it too will include Twitter updates in search results and that it will begin offering a social search tool that delivers information posted by a searcher’s friends on social sites [Source]. We live in again in exciting times: Real-Time web. =)
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