Marketing has changed. We’re in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media–blogs, Twitter, Facebook, wikis, user-generated tools–have given her all she needs to effect whether your products and services do well in the marketplace.
Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.
A key driving force in this new way of marketing is social media. An article on marketing with social media can be found here.
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