Has it ever been more vital for corporations to ditch the greed and embrace generosity? After all, giving is the new taking, and sharing is the new giving.
“GENERATION G | “Captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.”
Three trend-drivers for GENERATION G are:
1. Recession and consumer disgust
2. Longing for institutions that care
3. For individuals. giving is already the new taking, and sharing is the new giving
A complete report on Generation G can be found here.
0 Responses to “Generation G”