Today I listened to an interesting Podcast on why marketers are finally paying attention to the half of the male population they’ve been missing. Most importantly in this change is that purchasing decisions of many household products and so on are moving to a shared decision making. Here you can find the coverstory and the Podcast.
Another interesting story BWs report on China’s top 20 brands. Chinese MNCs are gearing up for the Olympics of 2008 with global advertisement campaigns. Here you can find the list. One of my courses here in Korea will be on Chinese economy, I’m really looking forward to that!
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