Facebook is quickly expanding into many world regions and this internationalisation strategy seems to pay off. According to figures released by comScore (SCOR) on Aug. 12. Facebook has overtaken Myspace and now counts 132 million users, nearly 63% are outside North America. The site, which had been translated into 20 languages including French, Spanish, and Mandarin, has recently added 69 more. “Now, through translations, we are seeing a lot of growth in international countries,” says Javier Olivan, international manager at Facebook in a recent interview. Read more.
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